Is Your Optometry Website Mobile Friendly?


by Hooman Hasani

July 11, 2018

In today’s modern era, running any healthcare practice must require at least one website. It enables you to sell service and products and most importantly getting known locally.  Many folks, after doing proper SEO marketing forget one important thing – mobile friendliness!

What’s the worse that could happen?

A recent statistic shows that 80% of internet users (in your case, prospective patient) search the Internet on their smartphones, and nearly half of those searches are local. If your optometry site is not mobile friendly, a prospective patient searching for your practice may find your competitors at the top of the results page.

Google Can Help

Google reward mobile-friendly websites and penalize non-mobile-friendly ones through mobile search results. Google’s main idea is to give users the most relevant and best search experience possible by ranking sites that can be easily seen on any smartphone.

Desktop Vs. Smartphone

Desktop searches and mobiles searches are not completely same when searching on mobile, Google pushes those sites on top which are friendly. So if your optometry practice comes on the top when searched from the desktop, it may not be same for a mobile user.

It’s not even hard to be friendly…

Optometry is no doubt an all year business and it is crucial for your site to be mobile friendly. The significant thing is it’s not even hard to make your website mobile optimized.  Users are unlikely to return to a website once they’ve had trouble accessing it. They go on to visit a competitor’s site instead.

How to test my website is mobile-friendly or not?

It’s quite easy to find this out, just put yourself in the shoes of a potential patient and search your site from mobile.

Consider these following points when doing your search.

  • Is your site nice to look at and easy to use?
  • Is the font fit perfectly?
  • Are the buttons big enough to press by someone who is in hurry or elderly?
  • How easy is it to find your phone number, your address, or insurance you accept?
  • Does your site have a call now button so anyone can call you directly from your site without copying your number and be dialing it?

How to make it friendly?

Responsive Web design

It’s all about using responsive web design. Sites that squish and stretch as the browser changes size, objects that scale and stack menus that collapse into that little hamburger icon are the current standards for mobile-friendliness. By being re-sizable, they offer a consistent user experience across multiple devices, so that anyone looking you up on their phone will be able to navigate your optometry website and find important information just as easily as if they were on a laptop.

Adding Direction and Call Now Buttons

68% of smartphone users use the “Get Directions” or “Call” button rather than making a phone call or searching for directions themselves.  You can place these buttons on top so they are easily accessible through mobile.

DIY Responsive templates

If you don’t know how to make a responsive web design e.g. your site doesn’t squish and stretch, you can always talk to the web designer about making it do that. If you manage your site yourself, don’t worry, you can always purchase responsive templates that are available for most web platforms. It’s just a matter of choosing the right template that sits well on your optometry website. You can also benefit from our guide about choosing a perfect web design for your optometry website.



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