Website For Authors: The ultimate guide for 2023


by Hooman

February 2023

Are you an author and planning to build your own website? We have summarized all the requirements for building a website for authors in a concise but complete way.

Are you an author and planning to build your own website? We have summarized all the requirements for building a website for authors in a concise but complete way.

What is the purpose of creating a site for an author?

First of all, we need to see what the purpose of designing a site for an author is. There are several main goals in this way:

  • Publishing your biography as a book author
  • Informing the audience about books in print
  • Introducing the events, you will attend
  • Creating a way for communication between you as author and your audiences.
  • Creating an email list
  • More book sales
  • The halo effect

Halo Effect is an error in reasoning, causing one positive trait of a person or a thing define an overall judgement of that person or thing in a positive direction.

1- What’s the best domain for an author?

The best domain for a writer is a combination of the author’s first and last name.

Of course, if you are a successful book author, you may want to choose a book name as your domain. We suggest registering multiple domains simultaneously. You can link them to your main site.

How to choose the best domain?

We suggest focusing on your name as the domain of the site.

It is possible that the domain does not exist with your personal name and .com extension. You can try these domains:

  • [first name] [last name]
  • [first name] [last name]
  • [first name] [last name]
  • author [first name] [last name] .com
  • writer [first name] [last name] .com
  • [first name] – [last name] .com

As a writer, you can try other domains as well. Read this article if you need more help in choosing the best domain.

Introducing 2 good tools for finding domains

1-     DomainTyper

You can get help from to quickly find the domains that come to mind. The search is done instantly.

This site has some top features:

  1. You can select new gTLDs manually for quick search.
  2. In the domain hacks section, new domains are created in combination with different types of gTLDs.
  3. Checks the availability of chosen name in social networks.
  4. Gives suggestions of other available domains.

2-     BustAName

Suppose you want to combine your first name, last name, and related words like books, author, etc., and see if that name is available or not. does all this for you.

You add your words to the list, it combines them, and check the domain availability for every name. You can also use more options for search such as adding prefix, suffix, and hyphen to the words.

2-You need a hosting!

A few important factors in choosing host plan

Some of the factors that you need to consider when choosing the right web hosting provider are:

  • server reliability/uptime scores: All hosts claim to have an uptime score of 99.99, but you should only buy based on customer feedback.
  • Live support: You only realize the importance of online support when your work is tied up.
  • Free SSL: Free SSL is provided by many hosts. Having SSL is a must.
  • Email Features: You need to be able to create as many emails as you want.
  • Control Panel / User Interface: We suggest hosts that use cPanel interface.

our suggestion?

We suggest FastComet. FastComet is one of the best hosting based on HostAdvice reviews. I had offered these hosts to different users many times before and everyone was satisfied.

In terms of price, unlike some popular hosts such as Flywheel and WPEngine, it is much cheaper, but it has almost all their features.

Another option is Namecheap. It’s also a really good hosting and offers different plans which are enough for almost all sites.  

3- General tips in author site design

The overall appearance of the site consists of three parts:

Header: This section is basically on all pages. The logo and main menu are located in this section.

Logo and links to main pages must be in the header.

Body: This section is different for each page. In the following, we will explain about the content of each page.

Footer: This section, like the header, will be on all pages and posts of the site. Usually, this section contains a summary of the author, the important menu items, and contact information.

The newsletter signup form can be in the footer.

A suggestion for designing the logo for an author’s site

We suggest using the author’s signature as a logo. This logo can be the author’s own signature or a handwriting font.

What fonts and colors are suitable for an author’s site?

Choosing the right colors and fonts for an author’s site is not an easy task at all. Because it depends on the genre of the books. The best thing you can do is look at the top authors’ websites. We have broken down the fonts, colors, and types of books. This will help you to find a similar design for your site.

Add links to social pages in different sections

You can put links to social pages in the main menu in the footer as well as in the About page.

Social media pages can include Facebook, Twitter, Instagram, Goodreads, Bookbub and more.

4- Essential pages for the author site

In designing a site for an author, the existence of some pages is essential. These pages are:

  • Home
  • About
  • Books
  • Blog
  • Contact

But what should each page contain?

Let’s move forward one by one.

Home page of an author’s site

The main page of an author’s site can contain content from the whole site, i.e. the author’s photo, a short bio as about me with a link to the about page, latest news about the author or books with a link to blog/news.

Wireframe for a short version of bio with the author’s picture
Wireframe for featured books
Some of the reviews of the books can be added to the home page.
Featured posts on the home page with a link to the blog/news page is useful for reducing bounce rate.


The About page contains the author’s biography, books that have already been written.

Links to social pages can also be placed in the bio.

More photos of the author with a brief description next to it can help make this page more attractive.


Each book should have its own dedicated page. If you’ve authored multiple books, it’s essential to create a parent page to introduce them. On this parent page, include the title of each book along with its photo and provide a link to access each book.

On the individual pages dedicated to each book, make sure to include the following elements:

  • The main title of the book
  • Pictures related to the book
  • A comprehensive summary of the book
  • Total number of pages in the book
  • Publisher information
  • Links to online bookstores where the book is available for purchase.
Book title, a short description about the book, book cover, and links to online bookstores are necessary for every book page.

Other things that can help improve the books pages are:

  • Summary of the book in pdf format
  • A video or audio about the book by author
  • Book reader reviews from online bookstores like Amazon
A video (or audio) about the book can increase the conversion rate.
Testimonials help the visitors to understand what book readers feel about the book.


On the blog page, you can publish posts about books, about when new books will be published, or about yourself. These posts have a great effect on the SEO of your site.

A blog is necessary for search engine optimization (SEO).


The contact us page includes a form for sending messages, links to social networks, your email address, and, if necessary, your mailing address.

An example of a simple contact page with a contact form.

5- Other pages


Post upcoming events on this webpage.


Include an archive of your speeches along with their audio or video files on this page.


If you have a media interview, put it along with the video or audio file on this page.

Related Posts

33 Best Author Websites Examples (2023 Update)

33 Best Author Websites Examples (2023 Update)

This article is for authors and writers who want to revamp their online presence. Before we begin with the list of best author websites to inspire you, you need to know why you need an author website?  The first step in online marketing for any profession requires a website. I am sure you have other ways to sell your work but in this modern age, a website brings more charm. With a website, you can display your works like books, eBooks, blogs, and the best part is, you create a portfolio of yourself.


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